Freshway
Freshway, a grocery store in Butwal, offers a wide array of products, including groceries, produce, cosmetics, liquors, dairy items, and accessories. Serving as a retail hub, Freshway receives daily deliveries from various regions, catering to a daily client of over 500 individuals.
Initiated by a close friend who co-owns Freshway, the project aimed to develop an e-commerce app to streamline convenient purchases. The objective was to design the entire mobile app within a three-month timeframe.
Project Overview
The main goal is to create a user-friendly, simple, clean looking ecommerce app with limited features focused on notifications, exclusive offers, campaigns, deals, discounts, coupons, rewards, and purchase history only.
The main goal is to create a user-friendly, simple, clean looking ecommerce app with limited features focused on notifications, exclusive offers, campaigns, deals, discounts, coupons, rewards, and purchase history only.
What do we do?
📍 Figma / Adobe XD (UI Design)
📍 HTML, CSS, JavaScript (Front-end implementation)
📍 Icons & custom graphics for visual engagement
📍 HTML, CSS, JavaScript (Front-end implementation)
📍 Icons & custom graphics for visual engagement
What do we do?
🙋🏻♂️Me
⟶ Research
⟶ Wireframe
⟶ Userflow
⟶ Design System
⟶ Research
⟶ Wireframe
⟶ Userflow
⟶ Design System
🙋🏻♂️Ajay
⟶ Storyboards
⟶ Comparative Analysis
⟶ Interface Design
⟶ Testings
⟶ Storyboards
⟶ Comparative Analysis
⟶ Interface Design
⟶ Testings
🚀 Future Enhancements
⟶ Develop an online order and delivery system.
⟶ Add more product categories to the Categories Section.
⟶ Adding a customer chatbot support to interact with the users if they need any help.
⟶ Multiple Ways of payment, like Cash, Credit Cards, Local Payments gateway.
⟶ Add more product categories to the Categories Section.
⟶ Adding a customer chatbot support to interact with the users if they need any help.
⟶ Multiple Ways of payment, like Cash, Credit Cards, Local Payments gateway.
💡Insights Summarised
❝ Online shopping offers a wide selection of items for comparison at a glance, though availability may be uncertain. Occasionally, reliability concerning product information and details can be inconsistent. Despite these drawbacks, exclusive deals are available, and shopping can be done at any time, providing convenience to customers.
❝ Visiting a shop is more realistic compared to just browsing online. You can actually see and touch the product, getting a genuine feel for its quality and style. Need help? Friendly staff are there to answer your questions and offer personalized recommendations. Plus, you can explore other goodies you might miss online. Unsatisfied with your purchase? No problem, simply return it in store for a hassle-free swap.
